Cosmetic Dentistry

This branch of dentistry focuses on improving a person’s appearance, i.e. their smile which benefits their confidence and overall quality of life. Cosmetic dentistry is viewed in the same way as dieting, exercise and cosmetic surgery, as means of enhancing one’s physical and facial appearance.

Around 25% of people in the UK have had cosmetic dentistry with the majority of these being from London. More women than men undergo cosmetic dentistry.


There are a variety of procedures available which improve the quality and appearance of your smile. These are:

  • Composite bonding
  • Dental implants
  • Full mouth reconstruction
  • Gum contouring
  • Inlays and Onlays
  • Lumineers
  • Smile makeover
  • Teeth whitening
  • Veneers
  • White fillings

Each of these procedures is available at a private clinic or via a private dentist. The costs of these vary between practices.

The choice of procedures varies between age groups. Younger people opt for teeth whitening whereas older people choose veneers, crowns or dental implants.

Cosmetic dentistry is especially popular with the 45 to 55 age group who are most likely to undergo these procedures.